OFFICIAL VODKA OF NEW YEAR’S EVE AND SEAN “DIDDY” COMBS TAKE NEW YORKERS HOME SAFELY THIS HOLIDAY SEASON Diddy, CÎROC Vodka and E! Entertainment Team up With NYC Department of Transportation, NYPD and NYC Taxi & Limousine Commission to Celebrate the City’s Thousands of Designated Drivers with a Massive Safe Rides Initiative NEW YORK, NY - December 2, 2010 – Sean “Diddy” Combs and CÎROC Vodka today announced the return of their widely acclaimed Safe Rides initiative, which will include a first-ever partnership with the New York City Department of Transportation (NYC DOT). Combs will serve alongside NYC officials to launch a citywide safe driving initiative designed to celebrate the city’s designated drivers while providing free transportation home in an effort to promote responsible decision-making. As part of the program, CÎROC Ultra Premium Vodka, for which Combs leads all marketing initiatives, E! Entertainment Television and the NYC DOT will distribute thousa...